BRAINPOOL

 

456 West 23rd Street

New York, NY 10011 USA

T: +1-347-708-0404

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Bringing truly meaningful innovation to consumers is my passion. Through design combined with targeted innovation, we can make improvements in people’s lives.

 

I have spent my career in boldly bringing innovative award-winning hous­­­­­ewares, furniture and juvenile product lines to market. I have a business background tied to a dedication to design excellence in building strong brands for consumer and commercial product companies - creating, articulating and leading execution on strategies that align with the unique brand proposition and corporate vision. The result - commercial success combined with design accolades that deliver impressive revenue growth and bottom-line results.

 

After leading product portfolio management and building brands at OXO and Knoll Inc., I have worked independently with numerous clients in the juvenile, furniture and housewares sectors.

 

With every project, I always have a keen sensitivity to global audiences and markets. My personal passion for global cultures led me to studies at Georgetown, School of Foreign Service and while earning my MBA at Columbia University, I spent a summer working and studying in Japan.

 

Areas of expertise:

- Bringing products to market from ideation to store shelf

- Strategically introducing new brands to markets

- Research that quantifies needs and consumer preferences

- Strategies on competitive positioning and assortment planning

- Competitive product analysis

- Testing and validation during the design process

- Pro-forma P&L analysis

- Financial analysis of new product development

- Launch strategy

 

 

Product honors and industry awards include:  IDEA, IDSA, Spark!, iF, Red Dot, JPMA Innovation, Best of NeoCon Gold, Good Design.

 

Karla enjoys participating in entrepreneurial ventures, alpine skiing, jogging, traveling and spending time with her family.

Karla the Losen

Founding Partner

Product Development and Merchandising

Product Marketing Strategies