BRAINPOOL

 

456 West 23rd Street

New York, NY 10011 USA

T: +1-347-708-0404

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I believe functionality and usability can be married with beauty.

My approach to product design and branding is multi-faceted, combining artistic and information-based methodologies.

 

My strength includes understanding trends, and as well as transforming research data and insights into smart strategies, tangible concepts and designs that work successfully in the market.

 

I am based in New York with 15 years of experience working with North American, Latin American, Asian and European markets and clients, well versed in all aspects of the innovation process, from design research to product implementation.

 

I am originally from Ecuador, and studied in Spain, Australia and the US.

 

Areas of expertise:

- Product design

- Inclusive design

- Design research

- Cultural insights

- Usability and user experience study

- Concept generation

- Curation & creative direction

- Project management

- Liaison work

Arsenio Garcia has experiences creating products in healthcare, office furniture, house-wares and consumer electronics, to branding and packaging. Many of his latest projects are focused in design strategy, sustainable practices and education.

 

He has collaborated with companies like Herman Miller, Omron, Panasonic, OXO International, Coca-Cola, Pepsi, Starbucks, Home Depot, McDonald’s, Playtex, Hewlett Packard and others. His work has been featured in Vogue Italia, Graphis, Time Magazine, ID Magazine, Innovation, Popular Mechanics, Fast Company and

O-Magazine.

 

Arsenio was a product design instructor for Art Center College of Design's program in New York City for over three years, and also collaborated with various design and architecture schools in Ecuador. He is currently a faculty member of the industrial design department at Parsons School of Design in New York City, teaching the MFA course for engaging form giving as a means to strengthen discourse around beauty, desire, context, audience, and function.

 

Arsenio has been recognized with honors from the MoMA Design Store Destination NYC 2013, IDSA Gold Award, The Chicago Athenaeum Good Design Award, and ID, Magazine, and sold at The MoMA Design Store and Design Within Reach.

Arsenio García

Founding Partner

Product Design

Branding