BRAINPOOL

 

456 West 23rd Street

New York, NY 10011 USA

T: +1-347-708-0404

  • LinkedIn Social Icon
  • Facebook Social Icon

Design Reimagined

We help your organization by bringing radical and impactful consumer advocacy to the design table.

design Meets Science

Using both qualitative and quantitative techniques, we uncover perceptions and emotional connections that consumers form with brands, products and services.

 

We combine our findings with our expertise in ergonomics, biomechanics and psychology. It's an evidence based design approach.

 

Our team members have pioneered inclusive design (universal design, design for everyone) – creating products that modify behavior, or accommodate people with various physical challenges like arthritis. 
 

The future of design will be measured, not guessed. 

The basic tenets of human nature will remain unchanged. Yet artificial intelligence, robotics, the Internet of Things, big data, a sharing economy and biotechnology are all having tremendous impact.

 

Added to these are global trends such as the rapidly-rising middle classes in emerging markets, the continually-expanding importance of women in the economy, and the increasing longevity of an aging population in advanced economies. 

We've been helping companies identify opportunities and set directions for future growth – 5, 10 and 15 years out.

future thinking

How will you navigate your future?

BRAINPOOL is a collective of experts in design that can help you envision, create, brand and market your next generation of products and services.

who we are

Our members have developed successful innovations for companies globally, in a wide range of categories.

 

We work with big and small companies and organizations, as well as startups, sometimes complimenting internal design groups – to help

re-think the way they approach design.

 

To do this we handpick team members from our core group as well as our network of experts in research, design, engineering, branding and marketing, artificial intelligence, robotics and the Internet Of Things.

Our members include:  

 

(Read more by clicking each picture below.)

Hi I am Sachiko.
Please click my profile picture to read more about me.
Hi, I am Dan.
Please click my profile picture to read more about me.
Hi, I am Arsenio.
Please click my profile picture to read more about me.
Hi, I am Karla.
Please click my profile picture to read more about me.
Hi, I am Glaucia.
Please click my profile picture to read more about me.
Show More
Hi, I am Jordan.
Please click my profile picture to read more about me.
Hi, I am Jaakko.
Please click my profile picture to read more about me.
Hi, I am Hajime.
Please click my profile picture to read more about me.
Hi, I am Naoki.
Please click my profile picture to read more about me.
Hi, I am Hiroaki.
Please click my profile picture to read more about me.
Show More

Hiroaki Shikata

Japanese Consociate

- Project Management

- Customer Research

- Talent Development

Naoki Sakai

Japanese Consociate

- Concept Creation

- Creative Direction

​- Branding

Hajime Sunakawa

Advisor

- Concept Design

- Trend Spotting

Jaakko Tammela

Advisor​

- Product Design

- Innovation Management

Jordan Jackson

Member

- Brand Strategy

- Digital Product Design

- Design Thinking

Sachiko Uozumi

Founding Partner

 

- Future Thinking Curation

- Creative Direction

- Product Design

- Project Management

Dan Formosa Ph.D.

Founding Partner

- Biomechanics

- Product Design

- Interaction Design 

- Design Research

Arsenio Garcia

Founding Partner

- Product Design   

- Branding

Karla the Losen

Founding Partner

- Product Development

  and Merchandising

- Product Marketing   Strategies

Glaucia Holzmann

Founding Partner

- Qualitative Research

  and Analysis

- Cultural Insight

Hi, I am Yvonne.
My profile is coming soon!
Hi, I am Przemek.
My profile is coming soon!
Hi, I am Anthony.
My profile is coming soon!
Hi, I am Montse.
My profile is coming soon!
Hi, I am Pablo.
My profile is coming soon!
Show More

Pablo Ulpiano

Member

- Creative Direction

- Branding

Montse Zamorano

Member

- Branding

- Digital Marketing

Anthony Ina

Member

- Interaction Design

- Data Visualization

Przemek Godycki

Member

- Product Design

- Concept Development

Yvonne Lin

Member

- Product Design

- Design Research

Hi, I am Adriana.
Please click my profile picture to read more about me.
Hi, I am Elisabeth.
Please click my profile picture to read more about me.
Show More
Hi, I am Carla.
My profile is coming soon!
Show More
Hi, I am Tom.
Please click my profile picture to read more about me.
Hi, I am Paul.
Please click my profile picture to read more about me.
Show More

contact US!

We'll optimize your chances of reaching your goal

by helping you design your product to resonate with people.

Brainpool also loves working with entrepreneurs, inventors

and Kickstarter creators.

Being designers ourselves, we understand your passion and drive to be innovative.

We also know how involved the creation process can be. No matter how innovative the idea, success depends on how well it clicks with your audience. We know because our team members have created hundreds of products, and helped launch many brands. We're great at design because we're great at understanding people. 

Start early

Ask for advice

Whatever stage you're currently in – ideation, research, branding, design, engineering, graphics or ready to market – we'll be happy to discuss your project.

We typically get involved in projects that have seed funding, since design and development costs even in early stages can be significant.

Understand your audience from the outset, and continue to check in with them as you progress. 

A good way to avoid mistakes is to gain insights from others who have gone before you. 

ADVICE CENTER

Working with Kickstarter, we have identified a few topics that you may want to consider before launching your project. 

1/1

​Engineering 101

IoT basics

Physically and emotionally understanding consumers

10 things you should know

about product development

 
 
 
 
 

As technologies, social shifts and human behaviors are accelerating change, so is our workstyle. Our collective model is progressive – we help you understand and attain your best future opportunities. 

Our collective model differs from traditional agencies. We assemble team members most appropriate for your needs, people who can help guide you. This allows us to be ultra-efficient and cost competitive, with budgets significantly lower than many agencies.

We are knowledge based. By drawing a project team from our network of designers, thinkers and creators with a depth of knowledge and experience, we meet the demands of your organizations and your target market. 

why brainpool

how we can help you

Our network includes experts from diverse fields. This allows us to put the smartest and most appropriate people on your project.

 

Click the below images to read our diverse expertise.

 
 
 

Adriana Kliegman

​Core Member

- Creative Engineering  

- Responsible Design

Elisabeth de Morentin

​Core Member

- Innovation Planning 

- Design Strategies

Carla Diana

Member

- Robotics

- Internet of Things

- Product Design

Tom Guarriello Ph.D.

Member

- Clinical Psychology

- Organizational Psychology

- Psychology of Branding

- Future Thinking

Paul Pangaro Ph.D.

Member

- Cybernetics

- Artificial Intelligence

- Interaction Design

- Design Thinking

Hi, I am Montse.

My profile is coming soon!